Why is your LinkedIn Profile Header Important?

Were you aware your LinkedIn Profile Header could be causing you to miss out on potential opportunities?

Many may not be aware LinkedIn provides you the option to use the Hero image also known as the LinkedIn Profile Header Image.  Do you know what it can actually do for you?  Rather you are using LinkedIn for business prospects, new customers or to land your dream job, your profile header can help set you apart.  Even some powerful LinkedIn Influences updated their profile header increasing follower growth over 900%!

Over the years, LinkedIn has grown to be one of the largest social media platforms world wide. While Facebook personal profiles are just that, personal; LinkedIn has been and still is known as the number one networking site for business professionals.  While many use LinkedIn on a daily basis, one thing is certain, when someone is looking for business and professional connections they look to LinkedIn.

So what does your LinkedIn Profile Header image say about you?

As with Facebook, Twitter, YouTube etc, the first thing people see when landing upon a profile could be the Plain-Jane profile LinkedIn was once known for.   It was up to us to make our resume looking profile data prominent and stand out. As with the other social platforms LinkedIn now gives us what I like to call “free real estate” on our profile pages. According to Paul Copcutt, a leading brand manager, the importance of a professional LinkedIn header image is often overlooked.

Let’s take a look.

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Shawn Thomas, founder Ask-A-Millionaire – LinkedIn Public Profile Default View

Now, he doesn’t use LinkedIn much, but his profile is searched quite a bit.  He emphasis on his daily Periscopes and SnapChats for new viewers to seek social proof.  Now if you looked at his phenomenal Instagram Accounts, you might not know for sure this was the same person. If you the time to read his profile you would see it is but many of us in our rushed lifestyles want to see something instant.

Let’s take a look at his profile using the LinkedIn Header Image.

Using his photo of the Nashvile skyline and his personal ShawnThomas.com logo

Using his photo of the Nashville skyline and his personal ShawnThomas.com logo

Now the beautiful Nashville skyline is conversation starter for sure.  Eye catching skylines are great for those that like to keep their business and personal accounts separate.  It’s also a nice theme for those using LinkedIn searching for the dream job.  It gives the viewers some personality behind you and helps with conversations.

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Same Picture with a larger logo and same filters as his AAM  Instagram account.

As you can see using the same background with a filter can make your header image more uniform with your other social media platforms.  It is primarily a decision of which type of banner you want.  More info on that in a moment.  Are you ready to make yours?

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Now this is Shawn’s custom theme colors and logo for the Ask A Millionaire website.

Upon landing on his profile, you don’t even need to read to know for certain, he is the Shawn of Ask A Millionaire. Now he could also use this for a LinkedIn Business page and keep the Nashville Sky line as his personal.  Its all about the connections he is looking for via LinkedIn.

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Have some fun, match your header image with your profile picture.

Just another example to show you how much more powerful your LinkedIn Profile page can be using the free real estate LinkedIn affords us with our header images.

Types and styles of LinkedIn Header Images

I use three types of Header images throughout my social media pages.  In no particular order, I change mine out to co-inside with what I am doing and the business owners I prospect. You can learn to make these too right here!

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Snippets of Services or General Tips

This allows for the new viewer to know a basic idea with out even reading my bio. Sometimes I will use a similar style but replace the service snippets with helpful tips or my other social media channel names. This style can be used in any type business, no matter if service or product oriented.

CTA's work well across all social media platforms and LinkedIn is no exception

CTA’s work well across all social media platforms and LinkedIn is no exception

Prompting for a Call To Action has always been a great banner across all my social media platforms.  Now, hear me out, don’t send people to your MLM mirror site on any platform but especially LinkedIn. Offer tips, guides, webinar registration pages etc.  I have more suggestions on the LinkedIn Profile Tutorial.

WOW, talk about a conversation starter!

WOW, pretty isn’t it! My third type of banner – The Conversation Starter

This is one of my followers from LinkedIn.  Beautiful and eye catching. And yes it started a conversation :). As stated above with Shawn’s Nashville image, these simple but bold pictures can be used by any user. Also as an entrepreneur, when I see a personality type image vs the plain generic profile, they always get my attention when hiring employees and outsourcing projects. You can do this in a matter of minutes, I show you how here.

Don’t forget about the Mobile View

In today’s easy use technology, users rely more on mobile devices than desktop. LinkedIn reports nearly 50% of it’s users, use the platform via the cell phone.  Having an image header that looks good on mobile devices is essential.  Unlike websites where you can generate a mobile image for mobile users, you have to use an image that looks good on both.

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Would you like to see the tutorial Now?

So now you are ready to make your LinkedIn profile stand out!  At the current time, Canva (free online image creator) doesn’t have LinkedIn header template to use, and most of the ones i found online are either confusing or outdated. I have also outsourced these in the past but found it very aggravating when the image wasn’t perfect and I had to wait several more days to get it corrected…or in some cases I was just out of luck! But I have one for you.  I also have a tutorial showing you just how easy it is use.  For those using Photoshop or Power Point, allow me to show you how to get the perfect image every time!

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Sharing is Caring

Did you learn Why is your LinkedIn Profile Header Image Important?  Do you know someone that may find it useful as well? Be sure to share this out. I would love to hear from you too. Leave me a comment and let me know what you liked or disliked most so I can better serve you.