The KISS Approach ~ Who’s the Stupid One?

The KISS Approach ~ Who’s the Stupid One?

I was first introduced to the KISS approach

in grade school. Obviously nothing to do with Business but the Kiss Approach principal still works for Business too. My third grade teacher, Mrs. G lovingly pinched me one day as she commonly did to most her students.

I cringed… Ouch, what was that for?,
“Sherri, have you heard of KISS?”, she asked
Well yeah…but that was a pinch
“Do you know what it means”
In sarcasm, I stated of course I do who doesn’t! Remember I was a third grader with love, hugs and kisses each morning.
In a very caring, loving voice she told me “Sherri, the acronym KISS means Keep It Simple Stupid, Now re-write this paper”

Personally I like Keep it Seriously Simple as words in the KISS approach acronym . It is politer. Seriously even stresses VERY simple. Now you think it may seem simple to keep things simple. However, when you are speaking “your language” to your clients, colleagues, co-workers, even your family you think they understand you, when chances are they don’t!

I am so guilty of this, are you?

To  ASS-U-ME, (Mrs. G told me about this one too), based on the “keywords” they use when asking you a question or inquiring about services that they too are experts on the topic inquired about. So I just let my analytical, left brain directed mouth goes into action. Do you do this?

Then, based on the look of their face; Why don’t they understand this, are they stupid? Well, my left-brain is thinking of all the wonderful ways I can explain in even more detail, using statics, analysis and research to paint them a rather vivid picture. Do you think sometimes you didn’t give enough info the first time so you start to think you must be stupid one?

I’m sure you have, I have and most everyone I work wish has. You may be the one delivering the information, or you may be the receiver wondering what on earth just came out of that person’s mouth. We are all guilty of this at one time or another in our lives and careers.

Over my 25yr+ career span, I have had some fantastic clients, coaches and mentors. Some I have had the pleasure of working with daily, others have been less frequent but they have all told me ~ Sherri use the KISS Approach! In one of my last sessions with Shawn Tomas, founder of Ask-A-Millionaire, I asked him for his opinion on continuing to peruse a new client. I was stuck on the follow up after the initial proposal. Their need was vague in description but I knew basically what they wanted AND needed after several communications. In explaining this to Shawn, he said “Sherri, I know the words you are spitting out but you LOST me so I know you lost them! Keep it Simple”

The Business KISS approach for this new client.

Yes no longer a prospective client but a paying one. I have tweaked it over the last few weeks which has enabled even more closed deals.It will take some time but here a great guideline to use so you too can use the KISS Approach:

  • Elevator Pitch – State how you can help them in 30 seconds. Very very briefly explain what you do, how, your why and how it helps them. If it doesn’t help them, they will look no further.
  • Intro – Explain in one or two sentences what you can do for them and how it will help them? Again, it has to help them or they will not be interested. You have to be immediately to the point too…no rambling.
  • Understand – Communicate your understanding of their needs. Before you can do anything else you have to understand their actual need. You also have to effectively communicate to them that you understand their need. For me, that’s the hard part even harder that keeping my intro short. Although I usually understand after listening to them, communicating to them I understand (simply) to this day is still a struggle.
  • Follow-up – Start with the end in mind. What do they want done? Start with that and work backwards on how you are going to do this for them. You again will communicate how you understand their needs and how you can help them with those needs. You have to fully understand what they need and address those needs.
  • Closing the Deal – By this point if you have done the above steps properly, they will be ready. It does takes many exposures for someone to commit, especially if a high dollar ticket. I personally offer a win-win solution based on their needs. You have to understand their needs, communicate those, how you can help them and “sell” (ohhh that terrible word!) them in why you are the one for the job.

More Tips to the Business Kiss Approach:

Upon researching some data for this article, I came across another KISS in Business approach. It was about products being offered by a pizzeria. They too keep things seriously simple! The menu consisted of three choices and payment method only one. It was so simple. Yet again, when starting a new business, or even expanding one: we think we have to offer the moon when in reality we don’t!

To this day, I still am unsure if I was the “Stupid” one, or if Mrs G meant the people that would be reading my paper were the “Stupid” ones. For decades if not longer, the well-known acronym KISS: Keep it Simple Stupid is repeated and emphasized over and over and over again… but are you Keeping it Simple?

I welcome your feedback and comments!  Did I KISS it? How do you KISS it in Business?

Sherri BW




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PS- have you seen the EASY 5 Simple Steps to SEO Success? 

3 Most Important Webpages #SEO vs CYA

3 Most Important Webpages #SEO vs CYA

Do you know your 3 Most Important Webpages You Need for an effective website? 

If you are like most business owners with websites, you may not know the 3 most important webpages you need.

If you are looking to rank via SEO or simply want to run Facebook or Google Ads, you must have these pages.  Oh and let’s not forget, some are required by federal law!  Some need them for SEO ranking, others need them because ad platforms require them, yet others call them CYA pages fo leagal issues. Now, if you are Rob Fore, you can rank any website page in any type of niche with any keywords, industry or company in just a matter of days!

This are the tips that will be the best way to get your business rank as far as SEO by Rob Fore. He is the social media giant and can rank any page in any type of keywords, industry or company in days. After being told by his doctor he had cancer and only a few short months to get his affairs in order, he knew he had to create a massive income, extremely fast in order to take care of his family.  He went on to create multiple 6 figure plus business in just a few short months. But you are not Rob, so let’s learn some of his success tricks

Now his private trainings are available to MLSP Mastery Members but I have included his three most important webpages below.  I love the suggestions as it not only covers his SEO tricks but coves the requirements for social media ads, Googles Penguin tips, federal law and the CYA legal protection in most cases.

The essential three pages you need are:

Contact page

It doesn’t need to have your name (but I suggest it) but it needs to have a phone number and a valid email address. If you wanted to rank SEO wise, it does need to have some type of physical address. It serves two purposes it shows your viewers and SEO engines that you are real and not some type of scammer.

Policy Page

If you do not disclose your privacy policy on what you do with your subscribers information you can held legally responsible with out limitations. Within your privacy policy page depending on what you actually do if you collect payments or policy goods you should specify what you do with the information you collect.  I don’t sell your info, I don’t share your info but many sites will share subscriber with sister companies and even sell it!

Depending on your circumstances your policy page can also dictate your refund or return policy.  If you have an e-commerce site selling items directly from your site, I suggest a separate file for each.


Disclaimer is just for information purposes regarding the terms you have with regards to your product. If you are earning money for your business disclaim it, if you are an affiliate disclaim it, or for weight loss, health, diet tips site be sure to use the additional disclaimers.  Here’s an example.  Children’s chlothes (especially California) certain toys,the list goes on.  You have to make sure that you always have this page in your website so that it can protect you against legal cases.

Where or How do You Get These 3 Important Webpage Pages?

If you have watched any of my trainings or seen my Periscopes you already know my most recommended answer. Your Attorney.  However there are many online legal form services too.  I actually found a legal paralegal on Fiverr that completes these for many states.  This link gets you a free gig too! No matter which method is best for your business, I always suggest tailoring these to YOU, if you need help just let me know.

Are the 3 Most Important Webpages all I need for SEO rankings?

Now these pages will help to increase your rankings greatly and quickly. There is more that goes into SEO ranking though. In this 20 minute video Rob not only shows you how he can use his secrete tool to rank you even faster, he also show you the keyword phrases than generate him the most money!

Clay Collins with LeadPages also has an idea of the Most Important Webpages ~ and how to create them easily. Clay and the team at LeadPages suggest 4 Primary Pages. These 4 pages help you rank among the best in means of SEO in order to build your email list! The training webinars are each Wednesday, you can register on the webinar link here.

Sharing is Caring

Did you find this useful? Do you know someone that may find it useful as well? Be sure to share this out. I would love to hear from you too. Leave me a comment and let me know what you liked or disliked most so I can better serve you.

Sherri BW




Want to chat? Click Here

PS – If you would like to spruce up your SEO, check out these 5 simple steps

Deciding between an Employee, Outsource or a Virtual Assistant

Deciding between an Employee, Outsource or a Virtual Assistant

Deciding between an Employee, Outsourcing or a Virtual Assistant

Your business is growing and growing.  You are swamped with tasks to do. You need things done that you are unsure how to do.  There are so many things you need done: You decide it is time to hire someone to help you. That is wonderful but what type of worker is actually best for you?

Are you considering hiring the typical “employee”? Have you considered outsourcing some of your needs to contractors via Fiverr, Guru, Outsource or Upwork? Maybe you are considering hiring your own Virtual Assistant… Let’s go over the difference between the types.

The Typical Employee

This is ideal for brick and mortar stores, including service and retail businesses. Examples: you walk into your doctor’s office and there sits a nice young man to greet you and sign you in (receptionist). It’s lunch time, the cashier that takes your order, the waitress that servers you and the cook preparing your meals are all typical employees. You share in paying some taxes, they work on a schedule and they get a W2 at the end of the year.

Do you need an “employee” if you work from your home?

If you have, let say an air-conditioning service business and you have grown tremendously. You are finding yourself working 12-15 hours per day. You take all of your calls (on your cell), you do all of your billing (when you find the time) and you perform all service calls and bids …well you do everything. You decide you need help. If you decide another AC service tech is the best option for you, he would normally be an employee. It would be somewhat difficult for him to work virtually (HAHA), if you were to contract him, he may not share the same loyalties for your business.

The benefits of having a typical employee

For starters, they work for YOU, normally exclusively. They work on a set of hours based on either the operating hours of the business or a schedule based on the business needs. The wages, the benefits and the taxes you pay are typically tax deductible. Yes I put “typically” in there, always consult with your accountant for your state and local rules.

The cons of having a typical employee

The biggest complaint I receive from my clients is TAXES! Although they are tax deductible, when my clients add up the employee wages and all the “other” taxes paid on behalf of the employee they freak out! Yes, there are taxes you pay over what you withhold from their paychecks. They will vary from state to state, even some on a local level but there are additional taxes employers pay for having employees.

Outsourcing and Contractual

The two are very similar in nature and would vary depending only on where you read or what you research. Depending on the tax laws, they typically receive a 1099 at year end for what you have paid them. There are many benefits from outsourcing projects and hiring contractual laborers.

Let’s use the AC business example from above. We have already determined he is growing rapidly. What if you won a bid to install all the new AC systems on a huge mall coming to your town. This contract is for the installation only, the individual leasors can chose their own maintenance company, which would be several months or even years down the road. However, you know there is going to be several weeks to perhaps a few months of massive installation. It might not make since to hire a dozen new employees only to lay them off once the job is complete. If you chose contract labor, they bring with them, their employees, experience and equipment normally for one flat rate. This makes budgeting much easier.

What if the new contract required all your employees or workers on the site wore a certain color shirt. Or maybe you just want to start advertising. Either way, now you need a “one time” graphics designer for your new t-shirt. Maybe you want a website just to tell people about. These are ideal situations for outsourcing. Some even outsource general labor to “temp” or “Virtual Assistant” companies.

Virtual Assistants

Yes virtual, meaning they don’t come to your office and clock in every day but yet they work for you! In today’s era so many businesses have adopted the virtual work force. Your own personal VA can do so many things.  Here’s actually a list of the 10 most popular VA tasks. Some perhaps have virtual employees (your W2 folks), other use VA staffing companies and some, especially your small and home based business use virtual assistants of their own.

Allow me to expand a little on the differences

Our insurance company, several years ago, stopped using their call center at the corporate headquarters. I was not aware since I called the same 800# as always. The representative helping me apologized for the “weather” creating an issue with our call. I said “what, I’m only an hour south of you, the weather is fine here”. She explained she was literally three states over and works from her home. These customer service calls are forwarded from the 800#, the same way as they were in the call center.

Other companies, like publishers made a move a few years ago to allow their staff to work when it was best. This allows them to be more productive, of course as long as deadlines are met. Some have weekly or monthly meetings at the office, some are only using live virtual group meeting services once or twice a week. Regardless if the pay structure is a W2 or 1099 earner, the concept has gone viral.

Today with the use of cloud services and so many technological advances, there are some positions that allow one to work from anywhere in the world at any time of day. Let’s use the AC business again. You could hire a VA to answer calls, schedule service calls, set up meetings with prospective jobs, manage your accounts receivables and payables, even maintain your website and social media accounts. As you see, you could actually utilize VA services to manage many necessary tasks.

There are issues with any type of worker you decide to hire

Many of my clients and followers ask constantly when is a good time to hire and which type worker do you hire?  This can’t be answered in a blog post.  Your circumstances are different than another’s and they frequently change.  I welcome you to contact me and discuss things further so your actual needs can be determined based on your situation.

Did this help you Decide between an Employee, Outsourcing or a Virtual Assistant? Please drop a comment and let me know.  Since sharing is caring, feel free to share, I know you know someone trying to decide too.

Sherri BW




Want to chat? Click Here

PS – Are you using LinkedIn, the number one business networking site in the world? Learn more on how to make your profile stand out here.

When is it Time to Buy?

When is it Time to Buy?

Tips to Help you Decide When is it time to buy

The last several weeks I have been receiving messages about when it’s time to invest to help your business grow.  Invest like buy programs, trainings or hiring professionals.  For twenty plus years I have been helping my clients grow and manage their business.  Many reach the point like you have where Free and low cost services are just not enough.  Have you reached this point and wonder when is it time to buy?

First narrow down why you haven’t already. Many fear online scams. Others are confused about differentiating what appears to be similar products and services. Like you, they have asked “What do you buy from who ” and “when do you know it’s time to buy” ?. Since many inquires were from my Periscope followers, I  did a Periscope broadcast about this.  In reviewing the comments on ScoperChat the next day, I ran upon a forum post entitled Scammers on Periscope. While the poster was using some top scopers as examples for the mindset services they offer, this was right in line with many of my clients fears. And Mine. Probably yours too.

My broadcast from the day before actually gave suggestions on how I helped a client decide if it was time to buy his Free Demo he had.  I felt obligated to reply to the forum post as it does relate to my clients and followers like you. Instead of retying what I posted I decided to copy it below. 

So here it is:

Hi Dr Zoo!

I did a Periscope yesterday on a very similar and related topic. It was entitled:

When do you know it’s time to buy

I have received many questions surrounding buying products/services:

  • Whom to buy from
  • When it’s time to buy their product/service.
  • How to determine if the price is worth it

While I did not name drop I tried to shed light on how I determine when it’s time for me to purchase and how I have helped my clients in various business niches make a decision. I explained the overall decision is of course the business owners but at times we need clarity in our decisions. Similar to your suggestion, we have to determine if the purchase is made out of a need or passion or simply an impulse.

Money blinds us in both spending and receiving.

In the client’s case of a physical product, which is an extremely expensive product (10s of thousands). He was able to test the equipment for 30 days with no obligation. During this time, he was able to communicate with customer service, get a feel of the equipment as well as see an increase in revenue from the equipment.

It was important to itemize all the good as well as all the bad regarding this purchase. The increase in cash flow was a blinding signal, we had to determine if the overall increase prompted for an increase in bottom line revenue as well. We had to determine if the extra work force, the training time, and the expenditures for the equipment (supplies, cost ect) were actually worth both time and cost of the equipment.

How this approach helps with digital/virtual services or product decisions.

Starting with the end in mind. Many (but not all) courses and services offered across the world wide web come with a guarantee. Many do not offer the fine print until the actual purchase is made. This is where the “bad rep” comes to play. One purchases the service under a “false feeling of winning the lottery” as you put it, then realized the service was:

  • Too difficult for them
  • Not really what they needed
  • Too expensive to implement
  • Took too much time to learn
  • Didn’t meet their expectations

Based on any or all of the above, a refund is requested: Then denied due to the fine print. The fine print stated in some cases “you must do what I do”: Ahhh the bigger picture. They spent $5,000 in ads, they spent 10 hours a day on social media, they hire someone to do graphics/copy write, they use 5 other monthly services costing $10-100 each, the list goes on and on. However, since you didn’t do what they did, you don’t get the refund.

My suggestion was based on simple clarity.

The basis of internet marketing is to build an email list based on the value we offer our opt-ins. Many times we offer a lead magnet, free gift, freemium, extremely low cost item, ect for exchange of the opt-ins email address. Sometimes it may be nothing more than a simple free 1-page PDF relevant to the solving the problem. Other times it may be a free webinar packed full of valuable tips or solutions to the opt-in’s problem.

My suggestion is to virtually weigh what they received in relation to the time it took to “get the problem solved”.

For instance, the PDF gift, for the entire time it took them to learn about the free gift (periscope, email, blog article), sign up for it, read it and implement it…. was it worth the time?

If the optin spends a full hour on a free webinar where 10 minutes was a solution or tip, the other 50 was a sales pitch, they have to determine if that one single solution was worth an hour of their time.

Finally, how much value has the seller already provided. Do they share daily tips or solutions? Are they pitching you every time they communicate or actually giving value – Think Emails, podcasts, video training, Periscope, SnapChat, Social Media feeds, ect.

These are usually a good indicator of the service/product you will receive when you decide to buy. Generally, if I receive a 10 min video tip and a PDF I don’t expect the upsell product or service to be more than $10-50, in some cases maybe $100.

If I receive daily communication, tips or something like a free mini course over say a 7-day span, I expect to pay more if they give that much away. Based on what I have purchased in this style; it has ranged $300-1000.

To an extreme side, last year John Benson held a “Hangout-athon” for his program launch “Sellerator”. I believe it was 10 days and it was live webinars on Google Hangouts on Air. Yes, LIVE with Q&A too. The FREE golden nuggets he dropped were worth paying for! So needless to say, after doing this for a week and half, I knew the price would be higher. When the $2,000 popped up for this program, I felt what he would offer inside the program was worth every dime! Oh and the bonuses were worth double!

I follow all three of the broadcasters you mention (Alex Khan -#WeKhan, Dana Garrison – LoveTribe and Shawn Thomas- Ask A Millionaire® and others you have not. These particular broadcasters offer mindset services over products (other than Shawn’s eBook). This is important. It takes a while, a long while, to change someone’s perspective on anything. It involves changing habits, creating new positive actions but most of all, implementation. While it is a lot easier to follow a step by step guide on making an image, it’s a totally different creature to change the way we think. Most think if they did it I can too… but then they don’t. This is usually because they will not change their perspective on mindset, thus fail again.

Since yesterday’s broadcast I have received more questions around “whom to buy from” when several offer what seems to be the same type product/service. While some of their concerns are answered above (value vs time), I do plan on an upcoming broadcast to help narrow this down even further.

Word Press Themes and Templates

Word Press Templates

My absolute favorite Word Press Theme (or template) is the ever so famous Divi by Elegant Themes.  More about that in a few. Themes make it much easier now for you to get up and running with a website in a matter of minutes.  Little to no technical knowledge or skills are even needed by using pre-made Word Press templates called themes.

Once you install Word Press to your website you will find three themes already pre-installed.  These are very nice clean template to get you started.  There are also many more in the Word Press Theme Site as well as standard Google search that you can chose from ranging from Free to several hundreds if not thousands of dollars. Make sure which ever one you choose is truly mobile responsive.

If you are one of those folks that like to change your furniture around every season, you will LOVE the ability to change themes with a click of a couple buttons.  I have used a variety of Themes over the years.  Different Themes are used for different needs. You may have a standard blog or perhaps you have an E-Commerce site.  I have a variety of Free Themes for your asking and other useful links to even more.  I will get those added here as soon as I can.  Should you need them before this time feel free to send me an email or leave me a voice mail here.

Divi Word Press Theme

As you become more experienced using Themes I suggest looking for membership sites that give you access to all themes for a nominal fee. As I stated above, Divi is my favorite word press theme after two decades of building websites. Divi to me is easier than most, especially with the new Divi builder.  Although some say it’s more complicated.  I love the ability to change the look of my website completely with out having to code and change themes to do so.  Divi is a part of the Elegant Themes suite of themes/templates, plugins and so much more.